When you launch a promotion or sale for your e-commerce business, you’ll likely see an influx of new visitors to your website. It’s wise to use this moment to learn what you can about them, so that you can send them personalized marketing in the future (and encourage them to become loyal repeat customers).
Among the best ways to quickly learn about your new visitors is to invite them to sign upfor your mailing list, and then immediately follow their signup with an automated email survey.
When customers tell you about themselves in a survey, the information you collect is extremely valuable. It’s an opportunity for them to share not only what they want you to know about themselves but also what they want from a brand like yours. Collecting data this way is especially important as people become more concerned with protecting their personal information.
Why you should build this survey before your next promotion
Promotions can bring in a lot of new customers. Collecting customer feedback during a sale can allow you to modify your marketing strategies to be more effective. Asking how they heard of your store or what channels brought them there will also allow you to make informed decisions for future campaigns.
In addition, a survey demonstrates that you care about providing your newest customers with a positive experience, and it provides you with an opportunity to offer them an incentive to make additional purchases.
How to build your new customer survey
Follow the video below for step-by-step directions to create a survey for your newest customers. Here’s what this survey will do:
Collect customer-provided data to help personalize your marketing
Tag new customers with their birthday month and trigger a customized email campaign
Record which marketing channels brought new customers to your store
Segment customers based on their experience with your product
Copywriting tip: When creating surveys, start with a very simple question that your respondent will be able to answer instantly. You want them to begin with momentum and get to the second question without any difficulties. Avoid open-ended questions.
Build a survey, then put it to use
Beginning to collect data that’s provided by your customers is key to a proactive strategy for reaching your audience with effective, targeted content.
As you collect this data, you can begin to use it to create automations, campaigns, and personalized shopping experiences. As your audience grows, consider creating another survey so that you can understand how they’ve evolved over time.
The next step is to build an automation that sends this survey to customers who visited your website during your promotion. That’s covered in Part 2: Build a Customer Journey to Automate Your New Subscriber Survey.
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