Turn First‑Time Buyers Into Repeat Customers With This Reward

After a big sale or promotion draws to a close, your job as an e-commerce retailer is far from over. It’s essential to learn about and engage new customers who purchased from you for the first time during your sale.

That’s why in Parts 1 and 2 of this series, you built a new customer survey and automated it—to gather valuable information about new customers and create personalized Customer Journeys.

Now it’s time to segment your audience based on how they engaged with your new subscriber survey and what they told you if they completed it. This step will automatically follow up with first-time customers a week after their purchase, tag them based on their answers to your survey, and reward those who finish their survey with a 20% discount on their next full-priced purchase.

With your audience automatically tagged and organized, you’ll free up valuable time to invest in sending more targeted, personalized marketing. Here’s how to build an automation that segments your newest customers based on their survey responses and encourages them to purchase from you again.

e-commerce retailer

Add an automatic follow-up to your Customer Journey

Here’s what your completed Customer Journey will do:

• Automatically follow up with first-time customers a week after their purchase

• Tag them based on their answers to your surveyReward those who finish their survey with a 20% discount

Next steps

Meanwhile after completing all 3 parts of this series, you’ll have an automated system to learn about new customers, personalize your marketing to them, and encourage them to buy from you again. Be sure to set it up before your next sale to maximize the customer information you collect and the opportunities it presents.

Not only will your new Customer Journey help convert prospects into loyal customers, you can also use what you learn to inform your marketing strategies, product development, customer service, branding, and communication strategy moving forward. Plus, you can continue to make the most of what you’ve learned about your new customers by implementing other pre-built Customer Journeys to achieve your marketing goals.

S-Media digital marketing agency