Businesses spend nearly 115 billion dollars on advertising across Meta (formerly Facebook) platforms.
Why? Because it works!
Plus, Meta offers great tools that make it easy to manage and track your business accounts.
Are you having issues managing your Facebook and Instagram marketing needs?
Failing to keep track of DMs and comments?
Do the multiple tabs for all your accounts and features like the Ad Manager drive you nuts?
Then you’re going to fall head over heels for Meta Business Suite, formerly called Facebook Business Suite.
It’s the platform’s newest creation, designed to iron out the time-sucking road bumps in social media management and make it easier for businesses to manage their Instagram and Meta profiles.
Below, I’ll cover everything you need to know about Meta Business Suite. We’ll unpack what it is, everything you can do with the tool, how it can benefit your business, and a quick walkthrough on how to set up your account.
What Is Meta Business Suite and How Does It Work?
Meta Business Suite is a free tool that allows you to manage your Facebook and Instagram accounts (including ads!) in one easy-to-use dashboard.
You can manage all accounts you own or administrate through the platform with various tools to make controlling your business’s social media presence much easier.
The best part? It’s free and available on mobile and desktop.
With nearly 3 billion monthly active users on Facebook alone, this tool is one of the best ways to improve your social reach, build brand awareness, and make sales.
All you need to do is link up your accounts, and you’ll have instant access to an overview dashboard of your Facebook Pages and Instagram accounts.
You’ll be able to:
Create a to-do list of notifications to manage.
Check insights on your performance and audience growth.
Create or see recent posts or stories.
Create or manage recent ads.
See your content calendar.
View content inspiration
Communicate with an inbox for Facebook and Instagram DMs and comments
Access the Commerce Manager
Check Business Suite updates
That’s only the tip of the iceberg.
There’s an entire “more tools” section with other features to play around with, including:
Appointments
Ad manager
Events manager
Instant forms
Media library
Meta Business Suite vs. Facebook Business Manager
Before Facebook became Meta, they offered both Facebook Business Suite and Facebook Business Manager. Both options are still offered under Meta.
The Business Manager is a backend tool used to share or limit access to your business accounts by assigning one of six different “roles” to those with access to your accounts.
The Business Suite offers front-end management, like merging notifications, scheduling posts, and managing your inbox.
If you’re used to Facebook Business Manager, you’ll love Meta Business Suite! It allows you to combine and streamline your activity across the Meta social media and messenger platforms.
Leveraging Meta Business Suite Insights
Meta Business Suite makes it easy to track your business accounts and campaigns across the Meta social and messenger platforms.
Here are some of the insights Meta Business Suite provides and how to use them:
Ad spend: You can track your ad spend across all Meta platforms. Based on how well you’re performing, you can adjust your spend accordingly. For example, if you’re spending a lot on Instagram ads but see via other insights that the ads aren’t performing well, you can redirect your budget towards the Meta platforms you’re more successful on.
Engagement: Meta Business Suite lets you see your organic and boosted content engagement. You can see what content performs best and use that to inform your future strategies and the content you publish on social media.
Audience demographics: With Business Suite, you can see data about the users who interact with your profile and content. For example, you can see where they’re from, their other interests, their age, and more. You can use this information to continue creating content that targets your existing users, or adjust your strategies if your content isn’t reaching the right audience.
Understanding Facebook insights can help you plan a better Facebook strategy, so take the time to explore this tool.
Using the Meta Business Suite App
The Meta Business Suite mobile app allows you to manage your business accounts from your mobile device.
Everything you can do on desktop, you can also do on mobile. You can monitor your account activity, manage your inbox, and even get audience insights.
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