Ecommerce, also known as electronic commerce or internet commerce, refers to the buying and selling of goods or services using the internet, and the transfer of money and data to execute these transactions. Ecommerce is often used to refer to the sale of physical products online, but it can also describe any kind of commercial transaction that is facilitated through the internet.
Sales and promotional events can bring many new visitors to your e-commerce store. But beyond gaining first-time customers, these moments can cultivate a lasting interest in your brand. By learning about these shoppers, you can design targeted, personalized marketing that encourages them to become loyal customers.
This series shows you how to do so quickly by building an automated Customer Journey that collects first hand information about your audience through a survey, lets you send personalized marketing messages, and encourages repeat purchases. The best part? You can build each of the 3 steps in your Customer Journey quickly (and save even more time in the future).
Before your next sales event, follow this 3-part series to create a Customer Journey that helps convert new store visitors into repeat customers.
Part 1
Use This Quick Survey to Learn About Your Newest Customers
Part 2
Build an Automated Customer Journey For First-Time Buyers
Part 3
Turn First-Time Buyers Into Repeat Customers With This Reward
Types of Ecommerce Models
There are four main types of ecommerce models that can describe almost every transaction that takes place between consumers and businesses.
1. Business to Consumer (B2C): When a business sells a good or service to an individual consumer (e.g. You buy a pair of shoes from an online retailer).
2. Business to Business (B2B): When a business sells a good or service to another business (e.g. A business sells software-as-a-service for other businesses to use)
3. Consumer to Consumer (C2C): When a consumer sells a good or service to another consumer (e.g. You sell your old furniture on eBay to another consumer).
4. Consumer to Business (C2B): When a consumer sells their own products or services to a business or organization (e.g. An influencer offers exposure to their online audience in exchange for a fee, or a photographer licenses their photo for a business to use).
Examples of Ecommerce
To add, Ecommerce can take on a variety of forms involving different transactional relationships between businesses and consumers, as well as different objects being exchanged as part of these transactions.
1. Retail: The sale of a product by a business directly to a customer without any intermediary.
2. Wholesale: The sale of products in bulk, often to a retailer that then sells them directly to consumers.
3. Dropshipping: The sale of a product, which is manufactured and shipped to the consumer by a third party.
4. Crowdfunding: The collection of money from consumers in advance of a product being available in order to raise the startup capital necessary to bring it to market.
5. Subscription: The automatic recurring purchase of a product or service on a regular basis until the subscriber chooses to cancel.
6. Physical products: Any tangible good that requires inventory to be replenished and orders to be physically shipped to customers as sales are made.
7. Digital products: Downloadable digital goods, templates, and courses, or media that must be purchased for consumption or licensed for use.
8. Services: A skill or set of skills provided in exchange for compensation. The service provider’s time can be purchased for a fee.
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